The value is the difference

Inspired by the passion of the fans and the history of the club.

The brief

Club Nacional de Football as an historic club in Latin America and Worldwide has the need to step foward to a new digital era.
Our goal was to launch the club's digital transformation process, starting with the implementation of a new web platform for the relationship with supporters.

Time to modernize. The first step to an extensive digital transformation.

This is the first step towards an extensive program that aims to standardize the entire digital experience and contact management of supporters with the club, transform processes, modernize and transform the business and the club, preparing it for the demands of the new digital age. The goal is to become a reference in modern football.

Teams involved in the project

Strategy, Project Management, Branding, UI/UX Design, Content, Engineering development, QA.

This team has worked side by side with several areas of the club, from the likes of marketing, commercial, content, branding, IT, operations, including the top management of the club.


The entire brand of the club, while remaining very faithful to the beginnings of its creation, nevertheless allowed us to inspire our creative teams to create a very modern and bold visual line.

From a technological perspective, we created an SSO system, which can be used by all the club's digital solutions. On top, a set of evolved content creation tools that can relate to each other was implemented, creating a continuous experience that connects the entire narrative and events of the club with each other.

CNF is now a club with a digital presence, with processes and businesses more adjusted to the reality of modern football.

The result

This project puts the national brand at a level of innovation like few in the world and is a basis for launching many opportunities for the evolution of the club's digital ecosystem, which will continue to bet on this digital revolution that has just started with this new project.

  • Profile

  • Multimedia content

  • News

  • Teams

  • TV

  • Match center

  • Fan area

  • Single sign-on


"From the first meeting we understood 7egend was the right partner
to implement our digital transformation strategy because of their experience and way of working but also because of the knowledge
they showed about the Club. This has led us to launch the new Nacional Web platform. This is the first step in the club’s digital transformation program which intends to revolutionize the way the
CNF relates to its supporters, providing them with more and better content with a highly personalized experience."

Rodrigo Yavarone Marketing Manager at Club Nacional de Football

All in one integrated ecosystem

The management of all content is centralised in a single DXP and focused on the ease and efficiency of managing digital channels, which will accommodate the management of this and all of the club's new digital channels in the future.