Keep your body fit and strong

Sports, fitness and health taken seriously in a one-of-a-kind online experience.

the brief

Going beyond limits, going further, adapting to setbacks and taking the field to be the best. From design to implementation, we wanted to transform the business by modernizing the look and feel of the web platform and facilitating the conversion of visitors into fitness enthusiasts.

The evolution starts digitally.

CR7 Crunch dominates the fitness industry and it has now an online presence that raises level even more. Stronger, bolder, always updated and integrated with an online booking and subscription system, this new website has all the answers for club members.


This new platform connects people to the philosophy shared by the two brands: Sports, Fitness and Health. And, in doing so, make it possible for this to be dynamic and able to follow the evolution, the image and the communication in a completely autonomous way, through our DXP.

  • Timetables

  • Subscriptions

  • Free Day Pass

  • Reservations

  • News & Events

  • Franchise

visit cr7fitnesscrunch

Made with

The use of 7egend’s DXP product in this project, resulted in more effective, easy and reliable content management system, able to better organize schedules, bookings, news, and built to increase client’s revenues, as well as efficiency of managing digital channels, which allows for an immediate content update and  direct communication with the target audience.

Teams involved in the project:

Project Management, Strategy, Branding, UI/UX Design, Content, Engineering development, API, DevOps, QA.