VCF Digital Transformation
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During the last seasons, Valencia CF e-commerce was outsourced and managed by a third-party company.
As part of the Digital Transformation, one of the key points was to insource the e-commerce and
recover the end-to-end control of the business.
We´ve helped to design the business model and developed all the technology for digital touch points, mobile and web, not only for the fan but also for the operations team.